Between Cultural Adaptation and Cultural Discount: A Study on the Cross-Cultural Communication and


	Development Strategies of Yunnan Bai Tie-Dye

Luo Hanwen

School of International Chinese Language Education, Yunnan Chinese Language and Culture College, Yunnan Normal University

Abstract:

Yunnan Bai ethnic group's tie-dye, a traditional craft and intangible cultural heritage, demonstrates a high degree of

cross-cultural adaptability in the process of cross-cultural communication. This is specifically reflected in its unique ethnic imprints,

cultural symbols shared with other cultures, and technical replicability. However, Yunnan Bai ethnic group's tie-dye encounters

challenges in cross-cultural communication, including cultural devaluation driven by commercialization, a lack of systematic digital

communication strategies, and inadequate translations. To mitigate these issues, it is essential to establish an integrated cross-cultural

communication system that bridges online and offline channels and coordinates both domestic and international promotional efforts.

Furthermore, it is necessary to optimize the presentation of cross-cultural discourse and shift the cultural narrative from a macro-level

perspective to a micro-level perspective. Finally, artificial intelligence technologies should be leveraged to facilitate the digital multi

modal dissemination of Yunnan Bai ethnic group's tie-dye, thereby fostering cultural identification among overseas audiences.

Key words:

cross-cultural dissemination, Yunnan Bai ethnic group's tie-dye, cultural adaptation, cultural discount

Luo Hanwen.

Between Cultural Adaptation and Cultural Discount: A Study on the Cross-Cultural Communication and

Development Strategies of Yunnan Bai Tie-Dye

[J]. Journal of Dali University, 2026, 11(3): 122-.

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URL: http://journal15.magtechjournal.com/Jwk_dlxyzk/EN/10. 3969 / j. issn. 2096-2266. 2026. 03. 017

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